The other day, while casually dropping into a gay bar, I met a refreshingly tanned, handsome, muscular guy with an unbelievable background.
He is now married with a loving wife, living an enviable, luxurious life in a high-end Tokyo apartment complete with a live-in maid. However, his past is even more extraordinary.
Believe it or not, he was a legendary figure who reigned as the undisputed number one for three years at a male-to-male adult entertainment service (uri-sen) in Shibuya. And get this—he is completely straight.
Back then, his day job was as an elite, sports-background corporate worker earning 1 million yen a month, while his side hustle at the uri-sen brought in 1.5 million yen a month plus a storm of luxury gifts.
Just two months after joining, he was invited on a first-class business trip to Dubai, and two months after that, another business trip to Las Vegas... Story after story unfolded like something straight out a movie.
However, what fascinated me most wasn't his flashy exploits. It was the question: "Why has a straight guy like him gathered such a massive following of devoted fans and continued to achieve such overwhelming success to this day?"
Listening to his story, I realized it holds the "ultimate marketing" principles applicable to any business, along with a universal law of the world: "Those who succeed will succeed no matter what they do."
1. "Overwhelming Product Power" and Self-Awareness
As a fundamental premise, he possessed powerful baseline specs: "good looks and a beautifully toned body."
In business terms, this means his product packaging and basic performance specs were exceptionally high.
Having the persuasiveness to make people think "I want to spend money on this person" at first glance is the ultimate advantage.
However, just having good looks isn't enough to stay at the top for three years in the nightlife industry, where customers have very refined tastes.
His true greatness lay beyond that—in his "internal and behavioral processes."
2. The Ultimate Embodiment of the "Reciprocity of Affection"
How did a straight guy like him handle approaches from the same sex, and why was he able to perform at such a high level?
He had a natural disposition to "grow fond of those who grow fond of him." Customers spent a lot of money on him and specifically requested him.
He felt a deep sense of gratitude for that "affection" and "appreciation," and even found genuine excitement in it himself.
In psychology, there is a principle known as the "reciprocity of affection." It is the tendency for people to naturally return affection to those who show affection toward them.
By accepting his customers' money as "the ultimate expression of affection and appreciation," he was able to develop a strong sense of interest and respect for them effortlessly, without forcing it.
A cold attitude of "it's just a job" always shows through, no matter how much you try to fake it.
Because he accepted his clients' passion head-on and provided his services with heartfelt gratitude, his clients were able to satisfy an intense desire for recognition, feeling deeply loved and accepted.
3. High LTV Brought by a "Professional Spirit of Service"
Furthermore, he possessed a pure spirit of service: "I want to make the other person feel good and have a great time."
In marketing terms, this is the complete embodiment of a "customer-centric (customer success)" mindset.
Instead of focusing on how he looked, he focused entirely on how the customer right in front of him could have the ultimate experience.
By delivering great performance and seeing the joy on the other person's face, he himself felt fulfilled.
Because this perfect win-win loop was established, customers who booked him once became fiercely loyal repeat clients.
That reputation spread like wildfire, ultimately leading to unprecedented opportunities in places like Dubai and Las Vegas.
4. The Universal Law: "Those Who Succeed Will Succeed No Matter What"
It is no coincidence that he now lives a wealthy life with his beloved family in a high-end Tokyo apartment with a maid.
Whether in business, human relationships, or even the world of completely unknown side hustles, successful people share a common "law." That is a "mindset of contributing to others"—accepting affection and compensation from others head-on, returning it many times over, and thoroughly delighting the other person.
Even if environments, situations, or industry genres change, those who can unconsciously practice this essential law will inevitably climb to higher stages no matter what they do. The saying "Those who succeed will succeed no matter what" is not mere luck or talent; it is an inevitability forged through the accumulation of such solid thinking and actions.
It is not just about providing a product or service, but offering "ultimate acceptance"—affirming the client's very existence and affection, and responding with gratitude.
His way of life is packed with universal hints on how to captivate people and attract prosperity.
If you have confidence in yourself, why not take up the "challenge"?
If reading this article clicked with you, I think you have great intuition.
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